THE STORIES
Together for
mental health

Together for
mental health
About
In collaboration with Thrive Amsterdam (part of the GGD) and OBA, we have a gift for you in honor of Mental Health Week!
Discover the "MIND your MIND MHAT Ebook" now, with inspiring contributions from Dirk de Wachter, Isa Hoes, Thomas Dekker, Nadine Swagerman, Machteld Huber, Charlotte Labee, Thijs Launspach, Marvy Rieder, Dai Carter, Robert Bridgeman, Wouter de Jong, Marnix Pauwels, Karin van Ruiten, Marvy Rieder, Hans Looijen, the Van Gogh Museum, and many more.
MIND your MIND was founded on the idea that it is important to pay just as much attention to your mental as to your physical health.
For many people, sport is a regular part of their lives to stay physically healthy. To stay mentally healthy, just like with sports, we need to build a daily routine. Taking good care of yourself is important and also helps to create more engagement and connection in our daily lives. Together with the MIND your MIND campaign, the Mental Health Art Tour aims to create a positive, open, and safe association with the theme of “mental health”.
ABOUT US
The Mental Health Art Tour is committed to combating mental poverty. On the one hand, we want to break the taboo surrounding mental health by making it open for discussion and thereby creating more understanding – for yourself and for each other. On the other hand, poverty and mental health issues often reinforce each other, which is why we want to stand up for people living in poverty and offer them the support they need.
There are many people who have ended up in a stressful situation in one way or another. This can range from "not feeling comfortable in your own skin" to burnout, bore-out, divorce, anxiety, loneliness, trauma, grief processing, and relationship problems. More than 40 percent of the Dutch population have experienced mental health issues at some point.
One in seven young people suffers from depressive thoughts and one in three experiences pressure to perform. 75% of mental health problems develop before the age of 25.
FEEL WELL DO WELL
OUR MISSION
Feel Well
Under the motto 'paying attention to your mental health should become just as normal as brushing your teeth every day,' we encourage investing in me-time. To stay physically healthy, exercise is a regular part of many people's lives. For our mental health, we will also need to incorporate a daily routine. With a good lifestyle—in addition to preventing various diseases—significant health benefits can be achieved. Awareness and the transformation from illness and care to health and behavior are needed more than ever.

Do Well
The proceeds from this project are used to fund a free, validated program for young people in need of mental support, and to enable the Mental Health ART tour of schools. In this way, we help these young people become more resilient. Through your partnership, you support not only your employees in the area of wellbeing but also young people who need support but cannot afford it.
ABOUT
ABOUT
ABOUT
There are many people who have ended up in a stressful situation in one way or another. This can range from "not feeling comfortable in your own skin" to burnout, bore-out, divorce, anxiety, loneliness, trauma, grief processing, and relationship problems. More than 40 percent of the Dutch population have experienced mental health issues at some point.
We are particularly concerned about young people. The number of young people under the age of 30 who died by suicide was approximately 15 percent higher in 2021 than in previous years. One in seven young people suffers from depressive thoughts and one in three experiences pressure to perform. 75% of mental health problems develop before the age of 25.
There are many people who have ended up in a stressful situation in one way or another. This can range from "not feeling comfortable in your own skin" to burnout, bore-out, divorce, anxiety, loneliness, trauma, grief processing, and relationship problems.
More than 40 percent of the Dutch population has experienced mental health issues at some point. The outbreak of the coronavirus (COVID-19) and all the measures that have been announced have exacerbated this and are affecting the mental health of almost everyone.
We are particularly concerned about young people. The number of young people under the age of 30 who died by suicide was approximately 15 percent higher in 2021 than in previous years. A higher number of suicides was observed especially during the lockdowns. One in seven young people suffers from depressive thoughts and one in three experiences pressure to perform. 75% of mental health problems develop before the age of 25.
TEAM
TAMARA
Initiator & Partnerships
With the Mental Health Art Tour, Tamara aims to contribute to a more caring world. She believes that taking good care of oneself and each other leads to a happier and healthier society. In recent years, she transitioned from commercial work to social engagement and won the Meaningful Profit Award in 2011. Working on social impact gives her more satisfaction than purely commercial work.
IRENE
Art Work
Irene is a successful Dutch artist who has lived and worked in Bali for years, together with her two daughters. When people ask what the secret to her success is, she mentions meditation and visualization. She believes that we can attract anything into life, as long as we can dream, visualize, and feel it, as if it is already there, NOW in this moment. Additionally, she emphasizes that we must become aware of our thoughts.
Irene now sells her mixed media art worldwide and works with a number of galleries, including in New York, Singapore, London, Canada, and Amsterdam.
NOTE
Communicatie & Audio
Remke works in the field of communications, and as a video and script editor. She is always looking for the best balance between image and story. In her previous life, she was a media lawyer, but she followed her heart and apprenticed with documentary filmmaker Frans Bromet. She works (or has worked) for, among others, &Bromet, NCRV, Kunsttiendaagse Bergen, Veiligheid.nl, the University of Amsterdam, WOW Amsterdam, Stedelijk Museum Alkmaar, Selfmade Films, Cinebergen, 's Heeren Loo, Humanitas, De frisse blik, the Dutch Media Authority, and the Advertising Code Committee.
FRIENDS
We collaborate with experts from various fields who support us with their knowledge and experience, such as health, art, strategy, and accounting.
We collaborate with experts from various fields who support us with their knowledge and experience, such as health, art, strategy, and accounting.
Karen van. Ruiten
Brendan de Clercq
Roland Kahn
Button
jasmine
Stef Kanen
ButtonMISSION
PORTFOLIO
Connected to:
Museum of the Mind
Project 2
Project 3
PLATE
THE HALL STUDIOS
COLOR KITCHEN
MISSION
Our goal is to improve mental health in the Netherlands through art and to strengthen awareness and openness surrounding this theme.
Our goal is to improve mental health in the Netherlands through art and to increase awareness and openness surrounding this theme. Our goal is to improve mental health in the Netherlands through art and to increase awareness and openness surrounding this
to expand theme.
FEEL WELL, DO WELL.
"Mental Health Art Tour" advocates for (or actually against) mental poverty. On the one hand, we want to break the taboo surrounding mental health by making it open for discussion, so that understanding is created for oneself and for one another. On the other hand, poverty and mental health problems literally reinforce each other. That is why we want to stand up for people living in poverty.
FEEL WELL
Under the motto 'paying attention to your mental health should become just as normal as brushing your teeth every day,' we encourage investing in me-time. To stay physically healthy, exercise is a regular part of many people's lives. For our mental health, we will also need to incorporate a daily routine. With a good lifestyle—in addition to preventing various diseases—significant health benefits can be achieved. Awareness and the transformation from illness and care to health and behavior are needed more than ever.
DO WELL
The proceeds from this project are used to fund a free, validated program for young people in need of mental support, and to enable the Mental Health ART tour of schools. In this way, we help these young people become more resilient. Through your partnership, you support not only your employees in the area of wellbeing but also young people who need support but cannot afford it.
FEEL WELL, DO WELL.
"The Mental Health Art Tour" advocates for (or actually against) mental poverty. On the one hand, we want to break the taboo surrounding mental health among employees of organizations by making it open for discussion, so that understanding is created for oneself and for one another. On the other hand, poverty and mental health problems literally reinforce each other. That is why we want to stand up for people living in poverty.
Feel Well
Under the motto 'paying attention to your mental health should become just as normal as brushing your teeth every day,' we encourage investing in me-time. To stay physically healthy, exercise is a regular part of many people's lives. For our mental health, we will also need to incorporate a daily routine. With a good lifestyle—in addition to preventing various diseases—significant health benefits can be achieved. Awareness and the transformation from illness and care to health and behavior are needed more than ever.
Do Well
The proceeds from this project will be used to add a limited edition of portraits of influencers to this exhibition. The aim is to tour schools to reach young people, who share their life lessons and struggles regarding mental health.
In addition, we go a step further and offer a free, validated training program to fund the costs of people who need mental support. In this way, HUSH HOUR helps these people become more resilient. Entrenched patterns are broken and transformed into healthy and effective routines.
TEAM
FEEL WELL, DO WELL.
"Totemly Me" advocates for (or actually against) mental poverty. We define the concept of “mental poverty” in two ways. On the one hand, we want to break the taboo surrounding mental health among employees of organizations by making it open for discussion, so that understanding is created for oneself and for one another. On the other hand, poverty and mental health problems literally reinforce each other. That is why we want to stand up for people living in poverty.
Feel Well
Under the motto 'paying attention to your mental health should become just as normal as brushing your teeth every day,' we encourage investing in me-time. To stay physically healthy, exercise is a regular part of many people's lives. For our mental health, we will also need to incorporate a daily routine. With a good lifestyle—in addition to preventing various diseases—significant health benefits can be achieved. Awareness and the transformation from illness and care to health and behavior are needed more than ever.
Do Well
The proceeds from this project will be used to add a limited edition of portraits of influencers to this exhibition. The aim is to tour schools to reach young people, who share their life lessons and struggles regarding mental health.
In addition, we go a step further and offer a free, validated training program to fund the costs of people who need mental support. In this way, HUSH HOUR helps these people become more resilient. Entrenched patterns are broken and transformed into healthy and effective routines.
FEEL WELL, DO WELL.
"Totemly Me" advocates for (or actually against) mental poverty. We define the concept of “mental poverty” in two ways. On the one hand, we want to break the taboo surrounding mental health among employees of organizations by making it open for discussion, so that understanding is created for oneself and for one another. On the other hand, poverty and mental health problems literally reinforce each other. That is why we want to stand up for people living in poverty.
Feel Well
Under the motto 'paying attention to your mental health should become just as normal as brushing your teeth every day,' we encourage investing in me-time. To stay physically healthy, exercise is a regular part of many people's lives. For our mental health, we will also need to incorporate a daily routine. With a good lifestyle—in addition to preventing various diseases—significant health benefits can be achieved. Awareness and the transformation from illness and care to health and behavior are needed more than ever.
Do Well
The proceeds from this project will be used to add a limited edition of portraits of influencers to this exhibition. The aim is to tour schools to reach young people, who share their life lessons and struggles regarding mental health.
In addition, we go a step further and offer a free, validated training program to fund the costs of people who need mental support. In this way, HUSH HOUR helps these people become more resilient. Entrenched patterns are broken and transformed into healthy and effective routines.
FEEL WELL, DO WELL.
"Totemly Me" advocates for (or actually against) mental poverty. We define the concept of “mental poverty” in two ways. On the one hand, we want to break the taboo surrounding mental health among employees of organizations by making it open for discussion, so that understanding is created for oneself and for one another. On the other hand, poverty and mental health problems literally reinforce each other. That is why we want to stand up for people living in poverty.
Feel Well
Under the motto 'paying attention to your mental health should become just as normal as brushing your teeth every day,' we encourage investing in me-time. To stay physically healthy, exercise is a regular part of many people's lives. For our mental health, we will also need to incorporate a daily routine. With a good lifestyle—in addition to preventing various diseases—significant health benefits can be achieved. Awareness and the transformation from illness and care to health and behavior are needed more than ever.
Do Well
The proceeds from this project will be used to add a limited edition of portraits of influencers to this exhibition. The aim is to tour schools to reach young people, who share their life lessons and struggles regarding mental health.
In addition, we go a step further and offer a free, validated training program to fund the costs of people who need mental support. In this way, HUSH HOUR helps these people become more resilient. Entrenched patterns are broken and transformed into healthy and effective routines.
Tamara
FEEL WELL, DO WELL.
"Totemly Me" advocates for (or actually against) mental poverty. We define the concept of “mental poverty” in two ways. On the one hand, we want to break the taboo surrounding mental health among employees of organizations by making it open for discussion, so that understanding is created for oneself and for one another. On the other hand, poverty and mental health problems literally reinforce each other. That is why we want to stand up for people living in poverty.
Feel Well
Under the motto 'paying attention to your mental health should become just as normal as brushing your teeth every day,' we encourage investing in me-time. To stay physically healthy, exercise is a regular part of many people's lives. For our mental health, we will also need to incorporate a daily routine. With a good lifestyle—in addition to preventing various diseases—significant health benefits can be achieved. Awareness and the transformation from illness and care to health and behavior are needed more than ever.
Do Well
The proceeds from this project will be used to add a limited edition of portraits of influencers to this exhibition. The aim is to tour schools to reach young people, who share their life lessons and struggles regarding mental health.
In addition, we go a step further and offer a free, validated training program to fund the costs of people who need mental support. In this way, HUSH HOUR helps these people become more resilient. Entrenched patterns are broken and transformed into healthy and effective routines.
NOTE
FEEL WELL, DO WELL.
"Totemly Me" advocates for (or actually against) mental poverty. We define the concept of “mental poverty” in two ways. On the one hand, we want to break the taboo surrounding mental health among employees of organizations by making it open for discussion, so that understanding is created for oneself and for one another. On the other hand, poverty and mental health problems literally reinforce each other. That is why we want to stand up for people living in poverty.
Feel Well
Under the motto 'paying attention to your mental health should become just as normal as brushing your teeth every day,' we encourage investing in me-time. To stay physically healthy, exercise is a regular part of many people's lives. For our mental health, we will also need to incorporate a daily routine. With a good lifestyle—in addition to preventing various diseases—significant health benefits can be achieved. Awareness and the transformation from illness and care to health and behavior are needed more than ever.
Do Well
The proceeds from this project will be used to add a limited edition of portraits of influencers to this exhibition. The aim is to tour schools to reach young people, who share their life lessons and struggles regarding mental health.
In addition, we go a step further and offer a free, validated training program to fund the costs of people who need mental support. In this way, HUSH HOUR helps these people become more resilient. Entrenched patterns are broken and transformed into healthy and effective routines.
FEEL WELL, DO WELL.
"Totemly Me" advocates for (or actually against) mental poverty. We define the concept of “mental poverty” in two ways. On the one hand, we want to break the taboo surrounding mental health among employees of organizations by making it open for discussion, so that understanding is created for oneself and for one another. On the other hand, poverty and mental health problems literally reinforce each other. That is why we want to stand up for people living in poverty.
Feel Well
Under the motto 'paying attention to your mental health should become just as normal as brushing your teeth every day,' we encourage investing in me-time. To stay physically healthy, exercise is a regular part of many people's lives. For our mental health, we will also need to incorporate a daily routine. With a good lifestyle—in addition to preventing various diseases—significant health benefits can be achieved. Awareness and the transformation from illness and care to health and behavior are needed more than ever.
Do Well
The proceeds from this project will be used to add a limited edition of portraits of influencers to this exhibition. The aim is to tour schools to reach young people, who share their life lessons and struggles regarding mental health.
In addition, we go a step further and offer a free, validated training program to fund the costs of people who need mental support. In this way, HUSH HOUR helps these people become more resilient. Entrenched patterns are broken and transformed into healthy and effective routines.
IRENE
Made possible by:
Birthday wishes
Fashion magazine
Cityscape
Blurred Lines
FEEL WELL, DO WELL.
"Totemly Me" advocates for (or actually against) mental poverty. We define the concept of “mental poverty” in two ways. On the one hand, we want to break the taboo surrounding mental health among employees of organizations by making it open for discussion, so that understanding is created for oneself and for one another. On the other hand, poverty and mental health problems literally reinforce each other. That is why we want to stand up for people living in poverty.
Feel Well
Under the motto 'paying attention to your mental health should become just as normal as brushing your teeth every day,' we encourage investing in me-time. To stay physically healthy, exercise is a regular part of many people's lives. For our mental health, we will also need to incorporate a daily routine. With a good lifestyle—in addition to preventing various diseases—significant health benefits can be achieved. Awareness and the transformation from illness and care to health and behavior are needed more than ever.
Do Well
The proceeds from this project will be used to add a limited edition of portraits of influencers to this exhibition. The aim is to tour schools to reach young people, who share their life lessons and struggles regarding mental health.
In addition, we go a step further and offer a free, validated training program to fund the costs of people who need mental support. In this way, HUSH HOUR helps these people become more resilient. Entrenched patterns are broken and transformed into healthy and effective routines.
JANINE
Janine
PR & Communication
JANINE FLUYT worked as head for over 8 years
communication at the Van Gogh Museum.
By now, she has been running her for several years already.
her own communications agency and she has
assignments at corporate organizations, among others,
culturele instellingen en
theater companies. For the Mental
She handles the publicity for the Health Art Tour and
text productions.
&FRIENDS
&FRIENDS
